Who is going to be using your website or app? What do they look like? Where do they live, and what is important to them? Using research, experience and simple psychology, we compile user profiles to determine the best way to design and plan your project to make it user-friendly, and answer your customers’ needs.
By examining how and why human beings relate to certain mental and emotional triggers, and looking at how we experience the visual world, we can apply the necessary learning to increase the odds of your website or app achieving your goals.